Best Practices for Bird-a-thon Promotion & Fundraising
Each team can set up their own incentives and prizes
- Promote the T-shirt incentive! Team members and boosters who raise $100 or more are eligible for a t-shirt.
- Establish prizes for team members who reach certain pledge amounts.
- Set a fundraising goal and, if it is met, reward Team with a special dinner, ice cream party, or other recognition.
- Develop a model where if Team members reach certain goals (ten pledges, or specific amounts) they are eligible to win a prize or be entered into a drawing. (Be careful that you do not establish a drawing where anyone who donates gets to enter a drawing.)
- Set a specific fundraising goal and help your team members understand how it will be achieved.
- Example: "We have a goal of $20,000 and 40 team members; this means we hope each member will help us raise $500 each. If each Team Member asks 10 people for $50 we will achieve our goal!"
- Example: "We have a goal of $5,000 and typically see about 125 species; that means we have to get about $40 worth of pledges per species seen."
- Adapt the following formula to meet the needs/expectations of your site—"If our 25 Team Members ask 25 people for $25, our site will raise $15,625."
Publicity to promote fundraising
- Include Bird-a-thon information in your email newsletters and your Mass Audubon sanctuary websites.
- Communicate how the Bird-a-thon funds will be used. For example, at some sites this might be for a particular piece of equipment. For the vast majority of team, the Bird-a-thon funds are used for operating support, so try and tease out a specific part of your operating needs to focus Bird-a-thon—local school outreach, bird conservation at your site, a new piece of equipment, etc.
- The most successful Bird-a-thon Teams are those that rely on personal solicitations and a motivated Bird-a-thon Team—try personal solicitations rather than mailings, as this strategy is more successful and less paper-intensive.
- Set a specific fundraising goal and make it public.
- Specifically ask previous donors to give more money this year than they did last year.
- Suggest a specific amount a person should raise/give to be a part of the Bird-a-thon Team.
- Solicit your vendors and the people you deal with on a regular basis—don’t forget your mailman, UPS driver, etc. Solicit non-traditional givers such as natural history travelers, day camp parents, etc.
- Tie your requested gift level to something specific – the site’s anniversary for example, a $ per bird figure, or a random number that ties in some way to your site.
- Take time to “train” all Bird-a-thon Team members in solicitation—tell them why it is important, establish a key goal and give them tools to help them fundraise.
- Ask for and expect 100% participation from your sanctuary committee members and other volunteer groups.
While team/constituency building might not influence the current year's fundraising, it is very useful in developing the spirit for the following year.
- Host a post-event call or web meeting where results are tallied, pats on the back are given, and the stage gets set for next year's Bird-a-thon.
- List and thank Bird-a-thon Team Members publicly in local newsletters or bulletin boards.
- Provide all Team Members with a small gift or certificate thanking them for being on the Team.