Vice President of Marketing and Communications

Location: Lincoln, MA
Sanctuary: Lincoln Headquarters

Mass Audubon is seeking an energetic, strategic, and high-achieving Vice President for Marketing and Communications to advance our ambitious agenda to protect the nature of Massachusetts. 

Mass Audubon is dedicated to taking-action to protect the nature of Massachusetts through land protection, on-the-ground restoration, world-class educational programs, policy and advocacy work.  As such, we serve as a leader and a catalyst for conservation, by acting directly to protect the nature of Massachusetts and by stimulating individual and institutional action through conservation, education, and advocacy. To fulfill our mission, we will engage people of all backgrounds—meaningfully and respectfully—throughout our organization and we are committed to advancing the principles of diversity, equity, inclusion, and justice.

Mass Audubon adopted its ambitious Action Agenda in March 2021, setting the direction and priorities for the organization over the next five years.  The Vice President of Marketing and Communications will be responsible for overseeing and implementing an integrated strategic marketing and communications strategy that includes, but is not limited to, external relations and outreach, brand identity, media relations, publications, digital media, and collaborative philanthropy strategies. The VP will build a dynamic communications and marketing team that supports all elements of the Action Agenda.

As a member of the staff Executive Leadership team, the Vice President will play a central role in shaping policies and priorities necessary to achieve the goals outlined in Mass Audubon’s new Action Agenda, which places special emphasis on making the organization more externally focused, by telling its story using all modes of communications in a compelling, eloquent, and inspiring manner. Reporting to the President and managing a growing team, the Vice President will work closely with members of the entire organization, as well as external partners to effectively communicate the impact of Mass Audubon’s work in order to drive broader awareness, to engage younger and more diverse audiences, to promote key Action Agenda priorities, and to increase support for the organization.

Responsibilities

  • Manage and help grow a statewide Marketing and Communications Department in support of the Action Agenda.
  • Develop and implement a strategic communications plan that directly supports the implementation of the Action Agenda.
  • Serve as a team member to shape and advance issue-oriented policy campaigns that advance the goals of the Action Agenda.
  • Support and magnify Mass Audubon’s commitment to the principles of diversity, equity, inclusion, and justice (DEIJ), and partner with the Vice President of DEIJ to advance the organization’s DEIJ priorities.
  • Enhance brand identity; broaden awareness of our critical work to protect the nature of Massachusetts; increase the visibility of Mass Audubon at the state, regional, and national levels.
  • Work collaboratively with Development and Membership teams to craft and promote engaging fundraising strategies.
  • Strengthen digital communication strategies using the latest technology and data-driven analytics. Drive implementation of digital communications including the website, blogs, e-mail campaigns, social media, video, and other new media efforts to maximize engagement.
  • Develop and oversee a robust media (print, radio, broadcast, etc) strategy at local, statewide, and national levels. Prepare or guide the preparation of talking points, speeches, press releases, presentations, and other supporting material as needed.
  • Address challenges and sensitive issues faced by Mass Audubon and work with the Senior leadership team to address issues as they arise.
  • Manage and ensure the integrity of the Mass Audubon brand across the organization and with Board and Council volunteers.
  • Provide support to help raise visibility for key organizational priorities including membership campaigns, fundraising, and capital campaigns; volunteerism; and event participation (such as Mass Audubon’s Annual Meeting.)
  • Oversee all publications, program catalogs; annual reports; and other materials.
  • Oversee the management of the Audubon Shop and planning income and expense budgets for retail operations.

Staff and Administrative Management               

  • Lead and mentor a team of communication and marketing professionals. Help staff achieve individual goals and support professional development needs and interests.
  • Serve as liaison to the Board of Directors’ Marketing and Communication Committee. 
  • Define measurement and success metrics of key programs and activities.

Qualifications

  • 10 or more years of experience working in a complex organization.
  • Bachelor’s degree in marketing, journalism, wildlife biology, or business. Master’s degree preferred.
  • Demonstrated track record of sustained high-quality work in fast-paced environments.
  • Strong strategic planning, time and project management skills, ability to stay organized, establish and stick to key priorities, and deliver strong follow-up across multiple competing demands and timelines.
  • Demonstrated ability to establish and maintain strong working relationships with senior and junior staff, and coalition partners.
  • Strong writing, editing, production, interpersonal, and organizational skills. 
  • Willingness and ability to mentor and train staff in relevant areas. 

Compensation and Benefits

This position’s base salary range is $160,000 - $175,000; actual salary will reflect level of experience and qualifications relative to position requirements.  Includes full benefits package. 

Additional Comments

Mass Audubon embraces diversity and equal opportunity in a serious way.  We are dedicated to forming a team that represents a variety of backgrounds, perspectives, and skills.  The more inclusive we are, the better our work will be.  People of color are strongly encouraged to apply.

How to Apply

Please send resume and cover letter to:

Melanie Prusinoski, Director of Human Resources
Job# 3449

Equal Employment Opportunity Statement

Mass Audubon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. Mass Audubon prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.