Marketing Manager, Visitor Experience

Location: Lincoln, MA
Sanctuary: Lincoln Headquarters

About Mass Audubon

Mass Audubon is the largest nature-based conservation organization in New England. Founded in 1896 by two women who fought for the protection of birds, Mass Audubon carries on their legacy by focusing on the greatest challenges facing the environment today: the loss of biodiversity, inequitable access to nature, and climate change. With the help of our 140,000 members and supporters, we protect wildlife, conserve and restore resilient land, advocate for impactful environmental policies, offer nationally recognized education programs for adults and children, and provide endless opportunities to experience the outdoors at our wildlife sanctuaries. Explore, find inspiration, and take action at

About This Position

At Mass Audubon we believe that spending time in nature should be fun, educational, and a way to be part of a community. We’re looking for a creative thinker and planner to enhance and energize our visitor experience and provide innovative ideas to welcome new audiences. In this position, you will be part of a team that develops, implements, and promotes nature-themed events, activities, and programs to engage with visitors at our sites and in communities. This position will be a key member of the Marketing Department that works in collaboration with the Education Department and Education Managers at our wildlife sanctuaries.

Duties & Responsibilities

  • Develop a suite of fun seasonal and ongoing engagement events to be implemented at different properties across the state.
  • Collaborate with external partners to bring Mass Audubon into communities to offer engaging nature-based events and activities.
  • Manage statewide signage, working with a cross-departmental team to create and deliver consistent and professional signage and Mass Audubon messaging across the state.
  • Collaborate with regional education managers and education department staff to develop, analyze, coordinate, and promote public programs for adults and families that take place at sanctuaries and properties across the state.
  • Conceptualize and create innovative and interactive ways for visitors of all ages, backgrounds, and abilities to experience our properties and deepen connections with nature.
  • Assume other duties as requested.


 Must Have

  • Experience in managing, planning, and marketing events and/or programs.
  • Ability to work as an effective team member, as well as independently. 
  • Excellent project management skills including designing and facilitating collaborative planning processes.
  • Excellent communication and interpersonal skills, with a demonstrated ability to work with diverse groups, exercise cultural humility, and implement best practices in inclusion.
  • Proficiency with Microsoft Office, InDesign, and Photoshop.
  • Ability to multi-task, pay attention to detail, and meet deadlines.
  • Flexibility and willingness to pitch in as needed.
  • Excellent communication and interpersonal skill, with a demonstrated ability to build and sustain collaborative partnerships, especially with diverse constituents.
  • Willingness to travel throughout Massachusetts; some weekend work may be required.

Nice to Have

  • A Bachelor's Degree or commensurate experience.
  • Previous experience for a nonprofit organization.

Compensation & Benefits

This position’s base salary range is $58,000 to $66,000; actual salary will reflect level of experience and qualifications relative to position requirements. 

Benefits and Perks

Benefits eligible staff at Mass Audubon may elect to enroll in medical, dental, and vision plans. Mass Audubon also offers disability and life insurance plans, a retirement plan through MetLife, and Flexible Spending Account options. Mass Audubon employment also includes access to an Employee Assistance Program (EAP) and the Reciprocity Agreement through the Consortium of Non-Profit Arts/Cultural/Environmental Organizations of New England. Mass Audubon employees also enjoy 12.5 paid holidays (in calendar year 2021 - holidays may shift annually due to where days fall within calendar).

COVID-19 Considerations

Mass Audubon requires that all staff, regardless of their work location, disclose their vaccination status. Proof of vaccination status will be required immediately upon hire.

Mass Audubon's Commitment To Diversity, Equity, Inclusion, & Justice

Mass Audubon's mission is to "protect the nature of Massachusetts for people and for wildlife" by building a strong coalition of employees, volunteers, and community members. We recognize that the environmental movement and field of conservation have been affected by societal systems that have limited opportunity and access for many people. As a result, Mass Audubon is committed to creating an inclusive environment for all employees and applicants. We are engaged in an ongoing process of organizational assessment and change, designed to remove barriers and create a workplace where all forms of diversity are recognized and valued.

Equal Employment Opportunity Statement

Mass Audubon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. Mass Audubon prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

How To Apply

Please send resume and cover letter to:

Hillary Truslow, Interim VP of Marketing & Communications
Job# 3532