Content Marketing Specialist

Location: Lincoln, MA
Sanctuary: Lincoln Headquarters

Mass Audubon’s mission is to protect the nature of Massachusetts for people and wildlife. In order to achieve our newly-released Action Agenda goals, we must reach new and current audiences with engaging, inclusive, and compelling content. The ideal Content Marketing Specialist is an energetic, creative, deadline-oriented communications professional with a keen attention to detail. S/he is prepared to collaborate with members of the Marketing Department on strategy and produce multimedia content for all of Mass Audubon’s communications platforms. This includes our publications/print collateral, website, video, email, social media, and internal communications.


Key Responsibilities

  • Contribute to the organization’s editorial calendar, including overseeing the development and execution of quarterly print member newsletter, the annual report, and more. 
  • Identify and execute on opportunities for more visual storytelling. Conceptualize and produce creative content about the Action Agenda in order to raise awareness and move audiences to action. 
  • Regularly write and edit content for digital platforms including social media, the website, email, and blogs. Work with staff from across the organization to translate and refine their work into engaging, informative, and accessible content. 
  • Collaborate on a website redesign project helping to move from text-heavy webpages to visually engaging, dynamic content. Routinely refresh imagery and other content on the Mass Audubon website as well as publish new content. 
  • Collaborate with the Design Manager to create multimedia content including video, infographics, and social cards with the goal reaching new audiences.
  • Schedule and recruit subjects for seasonal photo and video shoots; work with photographers to ensure we get engaging photos that work across platforms.
  • Work with the Marketing Manager on sanctuary-specific content initiatives as needed in support of the organizational goals of increasing sanctuary visitation, program participation, member acquisition and retention, and revenue.
  • Coordinate relationships with consultants and vendors, including building relationships, processing invoices, and scheduling meetings.
  • Participate in organization-wide trainings and conversations about nature, conservation, advocacy as well as diversity, equity, inclusion, and justice.
  • Assume other duties as requested.


Minimum Qualifications

  • At least three years of experience in print and digital communications.
  • A Bachelor's Degree.
  • Excellent writing and editing skills, especially the ability to synthesize complex information into engaging and accessible stories.
  • Proficiency with Microsoft Office, InDesign, and Photoshop.
  • Strong organizational and project management skills.
  • Ability to multi-task, pay attention to detail, and meet deadlines.
  • Willingness to learn new multimedia skills.
  • Ability to work as an effective team member, as well as independently. 
  • Flexibility and willingness to pitch in as needed.
  • A valid driver’s license and successful completion of a CORI and SORI background check. 

Physical Demands

The physical demands listed are representative of those that must be met by the employee to successfully perform the essential functions of the position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position. While performing the duties of this position, the employee is required to talk, hear, sit, stand, and walk. Occasionally, the employee is required to bend/stoop, crawl/kneel, carry, reach, push/pull, walk over uneven terrain, and lift up to 40 lbs. Employee is required to apply limited manual dexterity in combination with eye-hand coordination, such as basic keyboarding, basic hand tools and instruments, filing, operating office equipment, and operating a motor vehicle. Employee must have good vision to read documents for general understanding and for analytical purposes. Frequently, the employee is required to review non-written material for general observation or analytical purposes. Frequently, the employee will need to differentiate between colors.          

Work Environment

The work environment characteristics described here are representative of those that the employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. Routinely work is performed within a typical office setting. Occasionally work is performed outdoors with exposure to weather/temperature extremes and extended periods of traversing uneven terrain. Work may require performing responsibilities on evenings, weekends, and holidays.

Tools and Equipment Used

The employee is required to use a personal computer and general office equipment (e.g., telephone, copier, fax machine, calculator). May require the use of two-way radios for communication with field staff. Requires a valid driver’s license.

Compensation and Benefits

This is a full time position and includes a full benefits package.

Additional Comments

Mass Audubon embraces diversity and equal opportunity in a serious way. We are dedicated to forming a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. People of color are strongly encouraged to apply.

How to Apply

Please send resume and cover letter to:

Hillary Truslow, Interim Vice President of Marketing & Communications
Job# 3487

Equal Employment Opportunity Statement

Mass Audubon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. Mass Audubon prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.